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Based in New York City, Coax's vision is to create elegant fragrances with modern minimalist design.

We build our brand with an eco-conscious mind; from our package design, ingredients, and packaging materials; clean, non-toxic, and environmentally friendly. 


The founder behind Coax is Timothy, born and raised in the southern part of Taiwan. Growing up as a child, running around his parents tea shop immersing with aromas, it elicited his passion for scent.

He moved to Los Angeles in his teenage years to study design, then set out to travel around the world, later to New York and learnt about niche perfume.

With his background in design, inspiration from traveling, plus the courage and creativity that New York City gave him

- Coax was born.

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